Lobbying Playbook

How to lobby the CCL way with how-to guides, stories and examples.


New to Lobbying?

Everyone’s new to lobbying to start with! Citizen lobbying is a bit of a lost art, and most people feel like it’s not something they can do until they have a go and discover they love it.

The goal of this playbook is to lay out three types of citizen lobbying: political (talking to MP’s and senators), grassroots (talking to your peers) and grasstops (talking to community leaders). In this Lobbying Playbook and also the Policy Playbook, we hone in on individual topics to give you the information you need to be effective.

If you haven’t joined CCL, you might want to do that here.

These five points provide a broad overview of our lobbying process for a new citizen lobbyist:

 

List of articles sorted into their categories:

List of articles sorted by date:

CCL U.S. CCL U.S.

CCL’s Core Values

Citizens’ Climate Lobby is a non-profit, non-partisan, grassroots advocacy organization focused on national policies to address climate change. These core values guide us.

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Sue Weser Sue Weser

Grassroots Lobbying: An Overview

Grassroots is basically people power – the political power of having many ordinary people work towards a common goal. This article is about how you might be able to get involved.

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Bill Shute Bill Shute

Climate Action Workshops

We are offering two exciting Climate Action Workshops – a writing workshop and a lobbying workshop. Details and registration are on this page

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Pam Pitt Pam Pitt

Political Lobbying: The CCL Way

This guide is appropriate for lobby meetings with MPs and grasstops. At CCL, we want to develop a long-term relationship with the person we are meeting. We would like to influence their views or even become a trusted advisor. Here are some tips for achieving this.

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Susan Weser Susan Weser

Political Lobbying: In Conversation with an MP

This article is for those who would like to approach their MP to discuss climate issues. It contains two hypothetical MP conversations, some meeting tips and some ideas to get you started on a conversation with your MP.

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Bill Shute Bill Shute

Political Lobbying: Writing to your MP

You’ve decided to write to your MP, but how do you make your letter or email stand out? Here are a few simple tips for maximising the impact of your correspondence.

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